steel magnolia menagerie
client overview
Steel Magnolia Menagerie is a charming boutique located Zachary, Louisiana. It offers a thoughtfully curated selection of jewelry, accessories, children's gifts, stationery, and home décor. Founded by Lauri Kitchen, the boutique was created to bring a bright, fun, colorful, and girly touch to Zachary. Steel Magnolia Menagerie is in a vibrant pink storefront, making it a standout destination on the town's main street. Beyond its eye-catching exterior, the boutique is dedicated to providing a delightful shopping experience, prioritizing customer satisfaction, and creating a welcoming atmosphere for all visitors.
brand identity
Lauri envisioned a girly and vintage-inspired logo that perfectly reflected the charm of Steel Magnolia Menagerie. She wanted soft pastel pink and green with elegant gold accents, opting for an emblem-style design over a traditional wordmark. Her vision centered around gold crest letters as the focal point, framed by delicate greenery and a pink bow to add a playful touch. Through collaboration, I presented multiple designs, refining them based on her feedback until we landed on the one you see today. This logo serves as the foundation of Steel Magnolia Menagerie's brand identity—balancing elegance with its regal lettering and a touch of whimsy through the bow and greenery. Just like the boutique itself, it’s feminine, fun, and full of personality.